When a typical small customer enters your business you should see £100,000 stamped on their forehead. This is why;
If your average spend is £3 and an average customer visits three times a week then that person is likely to spend around £400 per year if they come in regularly. Over five years that adds up [...]
Archive for August, 2007
The £100k Cup of Coffee
Posted in Coffee Marketing, Hugh Gilmartin, Referral, The CoffeeBoys, profit on August 28, 2007 | 4 Comments »
The death of passion…
Posted in Coffee People, Johnnie Richardson, The CoffeeBoys, cafe, coffee, systems on August 21, 2007 | 14 Comments »
The death of passion and the initial obsession to create a truly outstanding business is a horrible thing to witness. And yet we see it every day of the week.
As I was returning home from my holidays we stopped off in a little restaurant that we have used over many years. The [...]
The five words that trap most owners in their business… (part two)
Posted in Howard Schulz, Johnnie Richardson, Michael gerber, Starbucks, The CoffeeBoys, cafe, coffee, systems on August 10, 2007 | 3 Comments »
“You have to be there…”
It’s nonsense for so many reasons. But obviously at it’s most simplistic Howard Schulz isn’t there in every Starbucks and they seem to do okay. Every major chain manages to cope without the “owner” being there so why can’t you?
But immediately I hear murmurs along the lines of [...]
The five words that trap most owners in their business… (part one)
Posted in Johnnie Richardson, Michael gerber, The CoffeeBoys, cafe, coffee, systems on August 8, 2007 | Leave a Comment »
…are:
“You have to be there!”
These five words were repeated to me by a potential client yesterday and it made me wonder just how many times over the years I had heard that utter rubbish and just how many operators allow their lives to be trapped by their business simply because they still believe that [...]
Just do it…
Posted in Coffee Marketing, Coffee People, Johnnie Richardson, cafe, coffee on August 6, 2007 | 1 Comment »
It’s one of the most simple and at times irritating pieces of advice. Very often, it’s easy to argue, life just isn’t as simple as “Just do it“. It makes a wonderful catch line for Nike since at heart we all want to be thrusting Michael Jordans or Tiger Woods out there just [...]