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Archive for August, 2007

When a typical small customer enters your business you should see £100,000 stamped on their forehead. This is why;
If your average spend is £3 and an average customer visits three times a week then that person is likely to spend around £400 per year if they come in regularly. Over five years that adds up [...]

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The death of passion and the initial obsession to create a truly outstanding business is a horrible thing to witness. And yet we see it every day of the week.
As I was returning home from my holidays we stopped off in a little restaurant that we have used over many years. The [...]

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“You have to be there…”
It’s nonsense for so many reasons. But obviously at it’s most simplistic Howard Schulz isn’t there in every Starbucks and they seem to do okay. Every major chain manages to cope without the “owner” being there so why can’t you?
But immediately I hear murmurs along the lines of [...]

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…are:
“You have to be there!”
These five words were repeated to me by a potential client yesterday and it made me wonder just how many times over the years I had heard that utter rubbish and just how many operators allow their lives to be trapped by their business simply because they still believe that [...]

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It’s one of the most simple and at times irritating pieces of advice. Very often, it’s easy to argue, life just isn’t as simple as “Just do it“. It makes a wonderful catch line for Nike since at heart we all want to be thrusting Michael Jordans or Tiger Woods out there just [...]

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