Johnnie, The Buddha… and the consumer who doesn’t know that they don’t know…

I love Malcolm Galdwell, and indeed love this subject of dealing only with the customers perception because it’s the only thing that actually matters. Of course I agree with that … it’s a bit like our constant reminders in the book that ‘Its all about the money’ ,
…
.. however consider this with coffee ;
The [...]

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Buddha, spaghetti sauce and coffee

“Believe nothing just because a so-called wise person said it. Believe nothing just because a belief is generally held. Believe nothing just because it is said in ancient books. Believe nothing just because it is said to be of divine origin. Believe nothing just because someone else believes it. Believe only what you yourself test [...]

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Some facts about the business of coffee

According to a recent Mintel report the market for branded coffee shops will increase by 52% from 2006 to 2011.  The profile it follows will be something like this.

2006 – £675 million
2007 – £736 million
2008 – £801 million
2009 – £874 million
2010 – £948 million
2011 – £1.02 billion

The big three – Starbucks, Costa and Caffe Nero [...]

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Its Brilliant, Amazing, Fantastic, Fabulous … and yes if you insist Awesome!

Want to know where to go for great food when visiting somewhere ? …. or if you are like me want to know where the best coffee places are in a new city ? Trying to figure your way through the jungle of information that is available on the internet, or guidebooks ? You are [...]

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