Comments on: Its Brilliant, Amazing, Fantastic, Fabulous … and yes if you insist Awesome! http://thecoffeeboys.wordpress.com/2007/09/03/its-brilliant-amazing-fantastic-fabulous-and-yes-if-you-insist-awesome/ Helping you to make more Money with less Time in The Business of Coffee Mon, 25 May 2009 06:14:12 +0000 http://wordpress.com/ hourly 1 By: John Richardson http://thecoffeeboys.wordpress.com/2007/09/03/its-brilliant-amazing-fantastic-fabulous-and-yes-if-you-insist-awesome/#comment-128 John Richardson Tue, 04 Sep 2007 16:19:39 +0000 http://thecoffeeboys.wordpress.com/2007/09/03/its-brilliant-amazing-fantastic-fabulous-and-yes-if-you-insist-awesome/#comment-128 Great article Hugo my old mate. This ties in very strongly with what Malcolm Gladwell writes about in "The Tipping Point". He discusses the success of the Zagat guides in the US and concludes that much of their success is based on the fact that they are basically written by volunteers and NOT professional critics. i.e. we tend to believe normal "word of mouth" far more than general marketing or industry "insider" information. Great article Hugo my old mate.

This ties in very strongly with what Malcolm Gladwell writes about in “The Tipping Point”. He discusses the success of the Zagat guides in the US and concludes that much of their success is based on the fact that they are basically written by volunteers and NOT professional critics.

i.e. we tend to believe normal “word of mouth” far more than general marketing or industry “insider” information.

]]> By: darren http://thecoffeeboys.wordpress.com/2007/09/03/its-brilliant-amazing-fantastic-fabulous-and-yes-if-you-insist-awesome/#comment-127 darren Mon, 03 Sep 2007 21:19:36 +0000 http://thecoffeeboys.wordpress.com/2007/09/03/its-brilliant-amazing-fantastic-fabulous-and-yes-if-you-insist-awesome/#comment-127 Hi Hugo, Another great post. I enjoy having a look each day to see what little nuggets of wisdom you and Jonnie have posted! The last time we spoke you really motivated us to look harder at what we do especially the coffee. Thats why this blog and various others like jimseven.com etc. are invaluable.I can't believe how fast this industry moves. Keep up the great work! As for word of mouth nothing feels better than a customer saying to you that their friend, brother, sister etc. told them to visit you and knowing that you met their expectations and that they will tell others. Of course the down side is that if you didn't meet their expectations and your standards were low they will probably tell even more people! D Hi Hugo,
Another great post. I enjoy having a look each day to see what little nuggets of wisdom you and Jonnie have posted! The last time we spoke you really motivated us to look harder at what we do especially the coffee. Thats why this blog and various others like jimseven.com etc. are invaluable.I can’t believe how fast this industry moves. Keep up the great work!
As for word of mouth nothing feels better than a customer saying to you that their friend, brother, sister etc. told them to visit you and knowing that you met their expectations and that they will tell others.
Of course the down side is that if you didn’t meet their expectations and your standards were low they will probably tell even more people! D

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