(Sorry – long winded post alert. But please bear with me.)
I was passing through Edinburgh last week meeting some new clients and had some time to kill before I took my plane home. As usual my intention was to trot round all the coffee outlets I could find and see what was interesting and [...]
Archive for October, 2007
Uniqueness versus customer uncertainty…
Posted in Buddha, Caffe Nero, Johnnie Richardson, Oliver Burkeman, Starbucks, The CoffeeBoys, cafe, coffee, customer pychology, systems on October 9, 2007 | 2 Comments »
Who are you doing it with ? ….
Posted in Coffee Marketing, Hugh Gilmartin, Referral on October 5, 2007 | Leave a Comment »
Its easy to make this point, and I realise like many things we all know the adage that ‘Show me your friends and I’ll tell you what sort of a person you are’, however, it is very difficult to convey the profound meaning of it and in the business of coffee like many others it is a [...]
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