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Today The Coffee Boys move into the funky new Web 2.0 world – we’re getting down there with the hip media kids and at the moment they’re staring at us in a “freak” fashion but we’re here to stay.

Hugh and I will be producing a lot more of these in the future but hopefully it provides an easier way for you to digest our information and spoutings!

So the number one key is…

Mindset.

It is entirely up to you how you deal with this. In a few years time when we are moving back into another boom there will still be loads of coffee shops out there. And a few will not have made it – no doubt about it. Which side of the fence will you be on?

Will you be like some of my clients, coincidentally the ones who keep working “on their business” regardless of the economy, who haven’t noticed any change in their takings?

or…

Will you be like those operators I talk to who are all doom and gloom and are expecting not to make it. Who are simply working harder day in and day out and sticking their heads in the sand like an ostrich?

Will you be reading and nodding your head sagely at article like this on the MSN money site?

The end of the world is Nigh!!!

or will you be working away at training, developing new products and marketing and casually be noticing articles like this?

No it isn’t!

It’s up to you.

Johnnie Richardson


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